Unique Match Day Cards Scheme

Match Day Cards is a new initiative to increase attendance at football matches in the lower divisions of the football league while getting local businesses more involved with the clubs.

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Scheme details

The Match Day Cards are made of two parts, the first is made up of a printed collectable card for kids/big kids to collect that are available free in shops/businesses/attractions around the local area with certain cards being given out at home games to advertise to the current supporters. The second part is a free downloadable A4 poster for fans/businesses to print out and display in their shop or workplace advertising the next home fixture.

The front of the card has artwork that changes per home game and the back of the card displays the card sponsor information or offer, the cost of the cards have been kept low to cover print costs, while helping local businesses promote themselves.

  • 2,000 or 5,000 A7 Cards
  • Free for fans to collect
  • Low cost for business to promote themselves
  • Increasing match day attendences
  • Brings in much needed revenue to the Club
  • Helps promote the Club to Junior Supporters

The Match Day Card scheme was launched at Stockport County FC on 16th October 2010 after working closely with the club to find out their needs. Increasing attendences is a huge challenge in the current climate and is the lifeline for clubs in the lower leagues. As the scheme is designed to help clubs we have made sure it doesn't burden the clubs further.

Who are we:
Match Day Cards is a Football Marketing company based in Stockport, Cheshire, UK run by Andrew Calvert, a web & print graphic designer for over 20yrs and a football fan. We work with all levels of Football Clubs and Community Foundations providing marketing including the Match Day Cards Scheme, Brochures, Leaflets, Posters, Websites, Business Networking, Adverts, Ground Boards, Email Marketing and Programme artwork.

Match Day Cards Football Marketing has received the following Awards:
Football League New Revenue Ideas Scheme 2011: League 2 Winners
Marketing Society Northern Awards 2011: Best Sport Campaign Winners
MBNA Northern Sports Awards 2011: Best Business Services to Sport Shortlisted
MBNA Northwest Football Awards 2011: Best Club Marketing Campaign Shortlisted
MBNA Northwest Football Awards 2011: Northwest Business Service to Football Shortlisted
Football Trader & Collector Magazine: Programme of the Year Blue Square Premier 2011-12
Soccer Club Swap Shop: Programme of Year 2011-12
The Northern Programme Club : Runner-up BSP Programme of the Year 2011-12
Programme Monthly : Runner-up BSP Programme of the Year 2012-13
Football Trader & Collector Magazine : BSP Programme of the Year 2012-13
Soccer Club Swap Shop : BSP Programme of the Year 2012-13

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